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A Digital Product Passport (DPP) is like a digital ID card for every piece of clothing.

It’s a scannable

tag (QR code)  that tells

the full story of a garment — where the materials came from, how it was made, its environmental impact, how to care for it, and what to do when you’re done wearing it.

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Our platform makes this simple for brands:

  • Upload product details → Materials, suppliers, sustainability data.

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  • Generate a passport → Instantly create a unique QR 

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  • Scan & connect → When someone scans the tag, they see the garment’s story, care tips, and end-of-life options (resell, recycle, repair).

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Core Functionality 

Tailored Financial Solutions for Your Family 

Pay-As-You-Go

This plan is ideal for small brands, creators, or resellers. 

$2.00 per tag, sold in lots of 12 for a one-time fee of $24.

  • Best For:

    • Small-batch collections or capsule drops.

    • Testing the Tell Tags platform with a limited number of products.

    • Resellers who have unique stores to tell about the item.

  • Key Features:

    • Access to the Tell Tags core platform.

    • Unique Digital Product Passport (DPP) for each item.

    • Digital care instructions.

Business

Our most popular plan, designed for growing brands with consistent production and a desire to build a deeper connection with their customers.

$99 per month

  • Includes: 100 new tags per month. Additional tags available at a discounted rate.

  • Best For:

    • Emerging and small-to-medium-sized brands.

    • Consistent monthly production runs.

    • Building a loyal community and engaging customers with product stories.

  • Key Features:

    • Everything in the Pay-As-You-Go plan.

    • Monthly supply of unique QR codes digitally delivered to you.

    • Access to basic analytics on product scans and engagement.

    • Dedicated email support.

Pro Plan

The complete solution for established brands and manufacturers with high-volume production, offering the best value and advanced features for a truly connected supply chain.

  • Cost: $350 per month

  • Includes: 500 new tags per month. Best price per tag.

  • Best For:

    • Large-scale brands and apparel companies.

    • Brands with multiple collections or product lines.

    • Companies seeking to integrate DPPs at scale.

  • Key Features:

    • Everything in the Creator plan.

    • High-volume tag delivery for seamless integration into your production line.

    • Access to advanced analytics and consumer behavior data.

    • API access for integration with your existing ERP or inventory systems (TBD)

    • Priority support with a dedicated account manager.

Core Functionality 

  • Unique Product Identifier (UPI): A QR code on the garment that links to its digital product passport (DPP), acting as the central point of access.

     

  • Essential Product Data: The DPP will display core information like the product's name, a brief description, a high-quality image, and key compliance data such as the material composition.
     

  • Manufacturer Information: It will include the name, address, and a unique operator ID of the economic operator, fulfilling a critical and emerging regulatory requirement.
     

  • Digital Care & Traceability: The passport will provide digital care instructions and include the batch/lot number for basic traceability.

THE MISSING PIECE TO RESALE

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Clothes comparison

CLOSED-LOOP CIRCULARITY

Tags + SaaS Platform (LoopEra) + Demand Aggregation (Gyrah)

REVENUE

TAGS:

  • Data Storage: $0.05 - $0.15 per DPP

  • NFC/QR Tag: $0.10 - $1.00 per tag

  • API & Hosting: $0.02 - $0.08 per DPP

  • Total Cost Per DPP: $0.17 - $1.25

PRICE PER UNIT GOAL $1.75 NFC

PRICE PER UNIT GOAL $1.00 QR CODE

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GYRAH:

  • 15% FROM BUYER (SEEKER)

  • 15% FROM SELLER (FINDER)

Consumer Continues to Embraces Secondhand

52% of consumers shopped secondhand apparel in 2022.

75%

of consumers have shopped or are open to shopping secondhand apparel.

Recycled Clothes

83%

of Gen Z have shopped or are open to shipping secondhand apparel.

Woman Texting

1 in 3

apparel items bought in the last 12 months was secondhand

Thrift Shop Worker

Global Secondhand Market Set to Nearly Double by 2027, Reaching $350 Billion

52% of consumers shopped secondhand apparel in 2022.

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Apparel ReCommerce Market
24.6% CAGR

  • $2.5T global fashion
    industry facing
    regulatory shifts.

$652.3 Billion by
2032 resale
market

Why Now

•No other player combines product- level traceability (LoopEra) with community-driven demand mapping (Gyrah).

​

•EON, CircularID, TrusTrace = backend tracking only.

 

•LoopEra + Gyrah = end-to-end lifecycle + active resale demand engine.

WHY US
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Not our first rodeo together

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  • Executive Director of Apparel Industry Board Inc-

  • 15+ years as a Director/C-level leader in startups

  • Scaled automotive tech company to an $88M valuation as CRO, leading to a PE exit in 5 years

  • Grew revenue from $1K to $850K MRR 

  • Fashion designer;  training seamstresses at 10 years old, attended Fashion Design School

  • LoopEra started as TUTT and Ethical and Sustainable Marketplace pivoted after 1st launch to match consumer behavior

  • Owner of an e-commerce website development company

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Bartek Czerwinski

Kyrylo
Halahan

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Nicole Ruiz

CEO

88Mil exit Text2 Drive as CRO to Private Equity

Technical Advisor

CTO and founder of Carmen & Quik

Founding Board Member of Burton Snowboard

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Melissa Stock

CTO

Launched an AI Scheduler (Carmen) Together with Nicole

Clothing Manufacture advisor

Consultant to NGO Manufactures. Lives in Cambodia

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