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the tags that talk!
Affordable, Compliant, Digital Product Passports
THE PROBLEM
New EU regulations are now forcing the industry to change.
Every garment sold in the European Union must have a DPP as of 2027
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Textile’s Solution to a Circular Economy
Closing the loop in fashion
Our vision is to lead the global shift toward circularity, where fashion becomes a force for good, benefiting both people and the planet.
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ABOUT TELLTAGS
Telltags is closing the loop on textile waste by using QR code-enabled telltags — Digital Product Passports that bring transparency, traceability, and human stories to fashion.
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The lack of a proper textile recycling system leads to a lot of pollution.
Loopera envisions a future where fashion is circular, sustainable, and honors the human behind the garments.
At Loopera, our mission is to create the infrastructure for textile recycling
Out of the 92 million tons of annual textile waste, less than 1% is recycled into new clothing.
Problem
Without transparency, clothing loses its story and value — making it harder for people to care for, resell, recycle, or know what to do when they’re done. This shortens a garment’s life and fuels fashion’s waste crisis
LoopEra’s telltags — NFC and QR-enabled Digital Product Passports — give every garment a digital identity. They unlock transparency, traceability, and end-of-life guidance, helping people keep clothing in the loop longer and making circular fashion the new standard.
Our vision is to lead the global shift toward circularity with technology, where fashion becomes a force for good, benefiting both people and the planet.
Loopera's Pillars
of Purpose
Shop Colee
Colee's Natural fabric Standard of 95% natural fibers (Organic Cottons, Certified Wools, Linen) significantly reduces the shedding of microplastics compared to synthetic fabrics like polyester, acrylic and nylon, which are major contributors to oceanic microplastic pollution.
By eliminating these synthetic fibers, Colee helps curb the release of harmful microplastics into the environment. Additionally, using 95% natural fibers supports true textile-to-textile recycling, allowing garments to be efficiently repurposed into new fabrics, the ultimate circularity goal.
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SDG 12 – Responsible Consumption and Production: By promoting circular fashion, reducing waste, and offering repair, resale, and recycling options
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SDG 6: Clean Water and Sanitation - By utilizing cotton, such as regenerative organic cotton, that is grown without harmful synthetic inputs that pollute water systems.
NUMBERS
Calculate and communicate the environmental savings
100%
of Products Designed for Circularity/Recycling
100+
Garments Equipped with Loopera Tags
1 Million
Microplastics avoided per garment (polyester shirt sheds between 640,000 to 1.5 million microplastic fibers per wash)
+5
Years with frequent wear compared to regular clothes
PARTNERS
Powering Progress, Together
LEV
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