The fashion industry has long been opaque, with fragmented supply chains making it difficult for consumers and designers to know where their clothes come from or how they’re made. This was my experience when I went to launch my own ethical and sustainable clothing line.  Our mission is to change this by giving all visibility into their garments' life cycle.
 
We’re incorporating innovative Digital Product Passports into our garments as part of the EU’s forward-thinking push for digital product transparency, breathing life into clothing, a place for brands to tell their story. These tags will allow the customer to scan their clothing and see everything from the farm where the cotton was grown to the factory where it was stitched together. At the end of its life, this same technology will helps recycling centers accurately sort materials, reducing waste and making true circular fashion a reality.
 
Transparency isn't just about what we know—it's also about what we don't. While some parts of the supply chain may still lack traceability, we believe in sharing that with you, too. If there are gaps in our knowledge, we won't hide them. Instead, we’ll continuously work to fill them because real transparency means being honest at every stage, even when the picture isn’t yet complete. Can't wait for you to join us! xo-